Brand Story

28th SEA Games Brand Story

28th SEA Games Tagline - Celebrate the Extraordinary

The theme, Celebrate the Extraordinary is about connecting individuals, communities and countries to their dreams. It’s beyond competing, winning or even overcoming defeat. It’s not about having a champion to look up to, but inspiring the one that is inside each of us.

We may speak a different language,

Our watch may tell a different time,

And we may sing to a different tune.

But what unites us is our shared aspiration for our region – our home.

And no matter where home may be,

We are all connected through our individual journeys;

To find our own extraordinary, be it big, or small.

A groundsman working around the clock to ready the pitch.

A fan raising an extra decibel to will on her team.

An athlete sacrificing years to shave off a second.

Whoever we are or wherever we’re heading,

One thing always remains the same;

That success ultimately comes

To ordinary people with extraordinary dreams.


28th SEA Games Logo

The logo represents the meeting of Southeast Asia, and symbolises individual dreams united in the spirit of the games.

The triumph of the human spirit lies at the core, with the winning athlete crossing the finishing line, arms raised in jubilation, being at the heart of it all. It celebrates the extraordinary potential that exists in each and every one of us.

The icons reflect the diversity of sports featured during the Games, from land and water-based sports to individual and team sports. It also stands for the combination of strength, focus, grace and skills involved in sporting pursuits.

The dynamic energy of the various sports is represented by the palette of colours, capturing the excitement of games in all its radiance. It also symbolises sport as a universal language, where different people, from different countries, competing in different disciplines, converge to add texture to the Games.

So, whoever we are or wherever we are heading, we know that success ultimately comes to those who reach for the extraordinary.


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